Generative Engine Optimization which is abbreviated as GEO is rightly focusing on getting your brand cited within AI-generated answers across all AI platforms. It includes ChatGPT, Perplexity and Google AI Overviews optimization environments. The concept of SEO is driving more visibility through links that appears on the Google Search whereas GEO drives inclusion within direct answers on the AI tools.
When asking a question through the AI assistant, does your brand appear in the answer? For most brands, the answer comes out to be a big no. This gap is not accidental but the lack of GEO. It is reflecting a broader change in how all the buyers are searching and also consuming the information today. Instead of browsing multiple links, users are increasingly relying on AI assistants to get direct, summarised responses.
